Wednesday, May 26, 2010

Week 8 EOC

Sex and the City 2 Marketing Ideas

In order to get women hyped about the premier of Sex and the City 2 the movie must be properly marketed. First there will be launch parties set up at various hotels where there will be an early private screening of the film for those who have purchased tickets. Tickets run $100 and $150 a piece depending on whether or not you want VIP movie seating and to attend the after party. A standard ticket includes Complimentary cosmos and confectionaries, one raffle ticket and popcorn and a drink to enjoy while watching the film.
Certain hotel and casinos will also feature Sex and the City 2 specialty cocktails with proceeds benefiting a particular charity.
There will be special tickets available for a girls night out where a limo will pick up you and your friends taking you to a popular local bar where you will receive complimentary cocktails and then be taken to the theater where you will have reserved seating, this ticket runs $75
For those who want a similar fabulous experience without the high prices there will be package available at different price points for ladies to still be able to go out and enjoy the night. The Carried Away package sells for $25 and includes a movie ticket, Cosmo Soiree, Signature Cosmo, and a Swag Bag. The next available package is $20 and includes a movie ticket and Cosmo Soiree and the final package is $10 and includes the Cosmo Soiree alone.
There will be an online promo contest as well, the winner will be determined at random and 1st place will receive the entire night VIP Sex and the City experience with her girl friends for free. A limo will pick up the ladies and take them to the hotel where they will walk the pink carpet, receive complimentary cocktails and have VIP seating in the private screening of the film. They will receive popcorn and drinks during the movie as well as raffle tickets and gift bags, the ladies will then be invited to attend the Sex and the City 2 after party.
There will be a radio station promotion where the caller who can correctly answer all of the Sex and the City challenge questions will receive 2 tickets to the pink carpet pre screening of Sex and the City 2.
In Town Square we will work with Blue Martini to give away one complimentary Cosmo with the presentation of a Sex and the City 2 movie ticket stub.

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