Sex and the City 2 Marketing Ideas
In order to get women hyped about the premier of Sex and the City 2 the movie must be properly marketed. First there will be launch parties set up at various hotels where there will be an early private screening of the film for those who have purchased tickets. Tickets run $100 and $150 a piece depending on whether or not you want VIP movie seating and to attend the after party. A standard ticket includes Complimentary cosmos and confectionaries, one raffle ticket and popcorn and a drink to enjoy while watching the film.
Certain hotel and casinos will also feature Sex and the City 2 specialty cocktails with proceeds benefiting a particular charity.
There will be special tickets available for a girls night out where a limo will pick up you and your friends taking you to a popular local bar where you will receive complimentary cocktails and then be taken to the theater where you will have reserved seating, this ticket runs $75
For those who want a similar fabulous experience without the high prices there will be package available at different price points for ladies to still be able to go out and enjoy the night. The Carried Away package sells for $25 and includes a movie ticket, Cosmo Soiree, Signature Cosmo, and a Swag Bag. The next available package is $20 and includes a movie ticket and Cosmo Soiree and the final package is $10 and includes the Cosmo Soiree alone.
There will be an online promo contest as well, the winner will be determined at random and 1st place will receive the entire night VIP Sex and the City experience with her girl friends for free. A limo will pick up the ladies and take them to the hotel where they will walk the pink carpet, receive complimentary cocktails and have VIP seating in the private screening of the film. They will receive popcorn and drinks during the movie as well as raffle tickets and gift bags, the ladies will then be invited to attend the Sex and the City 2 after party.
There will be a radio station promotion where the caller who can correctly answer all of the Sex and the City challenge questions will receive 2 tickets to the pink carpet pre screening of Sex and the City 2.
In Town Square we will work with Blue Martini to give away one complimentary Cosmo with the presentation of a Sex and the City 2 movie ticket stub.
Wednesday, May 26, 2010
Tuesday, May 25, 2010
Week 7 EOC
It’s a guy’s night out at the hottest lounge in town; testosterone fills the room as you discuss sports, cars and business. You catch glances from across the room from the single ladies a couple tables away… but it’s a guy’s night. As the cocktail waitress makes her round you debate on a drink that says manly but satisfying, you want something that will entice your senses no frilly drinks just that certain something splashed in a chilled glass topping cool wet cubes of ice. You need a drink that will wet your mouth, calm your nerves and ease your mind for this masculine night where the ladies are only as close as you let your imagination take them. You need her close to you without letting your buddies know you need to breath her, feel her and taste her, you keep your cool, on the out side you are as hard as they want to see you, on the inside you are going insane. What you don’t know is what no one will say but when she makes her round you all decide on the same drink… Lavender infused vodka “Taste the sent of a woman.”
Tuesday, May 18, 2010
Week 6 EOC
Bad Product Ideas:
A rub on tanner that doesn’t wash off right away.
This would be a good idea so that it doesn’t need to be re applied every day, this would not be a good idea because most people don’t rub the tanner in enough leaving it blotchy and uneven on their skin. If they couldn’t wash it off they probably wouldn’t use the product again.
A solar powered T.V.
This would sound like a good idea to save energy and have a T.V. that runs strictly off sun light… until the sun goes down and the T.V. goes off. This also wouldn’t work in locations with little to no sun light.
A battery operated kitchen knife.
This sounds like it could be a good idea just like battery operated mixing devices which could make life easier for a baker. The down fall, most battery operated objects malfunction at some point or another and this could be a bloody disaster if it did.
A rub on tanner that doesn’t wash off right away.
This would be a good idea so that it doesn’t need to be re applied every day, this would not be a good idea because most people don’t rub the tanner in enough leaving it blotchy and uneven on their skin. If they couldn’t wash it off they probably wouldn’t use the product again.
A solar powered T.V.
This would sound like a good idea to save energy and have a T.V. that runs strictly off sun light… until the sun goes down and the T.V. goes off. This also wouldn’t work in locations with little to no sun light.
A battery operated kitchen knife.
This sounds like it could be a good idea just like battery operated mixing devices which could make life easier for a baker. The down fall, most battery operated objects malfunction at some point or another and this could be a bloody disaster if it did.
Week 5 EOC
The Honda Civic has evolved itself in the past few years into any driver’s fuel efficient dream. Not only is the Civics exterior eye catching but the interior can stand up against any luxury vehicle. With prices starting at $15,655 you can’t go wrong when quality is combined with looks and affordability. With a Honda Civic the driver not only gets to customize their car to their liking but they are also getting a 4-cylinder engine, fuel-efficiency and a choice between 5-speed manual or 5-speed automatic transmission. The grille enhances the cars performance as the windshield is designed to enhance aerodynamics. Honda Civic is the car for everyone to start driving!
Wednesday, May 5, 2010
Week 4 EOC
What is the difference between advertising and marketing?
According to Don Draiper in the series Mad Men, “advertising is happiness”, this may be true to those who advertise also some advertisements can make people happy if the message being sent out is something they can relate to. What I have learned is the most obvious difference between advertising and its components is that advertising is always paid for. Advertising consists of magazine ads, television and radio commercials and billboards which let the public know what your product is and that it is available. Marketing on the other hand consists of the actions which take place to create public awareness. Though advertising and marketing are separate entities they work together in order to achieve brand recognition. According to businessknowledgesource.com “Advertising is a single component of marketing. Advertising is the piece of marketing that involves spreading the word about your business and products. Advertising is considered the most expensive piece of marketing.” People often confuse advertising and marketing because they work so closely together, I believe the best way to think of it is that advertising is the act of mailing out coupons, placing ads in the magazines putting up the billboard and marketing is the process behind the advertising, it is the thought and the techniques used to implement the advertising. Marketing is the plan to promote your product in the most effective and efficient way.
According to Don Draiper in the series Mad Men, “advertising is happiness”, this may be true to those who advertise also some advertisements can make people happy if the message being sent out is something they can relate to. What I have learned is the most obvious difference between advertising and its components is that advertising is always paid for. Advertising consists of magazine ads, television and radio commercials and billboards which let the public know what your product is and that it is available. Marketing on the other hand consists of the actions which take place to create public awareness. Though advertising and marketing are separate entities they work together in order to achieve brand recognition. According to businessknowledgesource.com “Advertising is a single component of marketing. Advertising is the piece of marketing that involves spreading the word about your business and products. Advertising is considered the most expensive piece of marketing.” People often confuse advertising and marketing because they work so closely together, I believe the best way to think of it is that advertising is the act of mailing out coupons, placing ads in the magazines putting up the billboard and marketing is the process behind the advertising, it is the thought and the techniques used to implement the advertising. Marketing is the plan to promote your product in the most effective and efficient way.
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