Week 4 EOC

What is the difference between advertising and marketing?
According to Don Draiper in the series Mad Men, “advertising is happiness”, this may be true to those who advertise also some advertisements can make people happy if the message being sent out is something they can relate to. What I have learned is the most obvious difference between advertising and its components is that advertising is always paid for. Advertising consists of magazine ads, television and radio commercials and billboards which let the public know what your product is and that it is available. Marketing on the other hand consists of the actions which take place to create public awareness. Though advertising and marketing are separate entities they work together in order to achieve brand recognition. According to businessknowledgesource.com “Advertising is a single component of marketing. Advertising is the piece of marketing that involves spreading the word about your business and products. Advertising is considered the most expensive piece of marketing.” People often confuse advertising and marketing because they work so closely together, I believe the best way to think of it is that advertising is the act of mailing out coupons, placing ads in the magazines putting up the billboard and marketing is the process behind the advertising, it is the thought and the techniques used to implement the advertising. Marketing is the plan to promote your product in the most effective and efficient way.